DESARROLLO DE PRODUCTOS DE ALTO VALOR AGREGADO COMO ESTRATEGIA EXPORTADORA PARA LAS PYMES DEL SECTOR AGROINDUSTRIAL DE BOYACÁ DESDE LA PERSPECTIVA DE GESTIÓN DE PROYECTOS
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Published:
Mar 7, 2016
Keywords:
SMEs, Added Value, Projects, Value Chain, knowledge, Strategy
Main Article Content
Abstract
The competitiveness of SMEs and any business is the result of a well-structured management designed to generate added value and increased the value chain in all processes of the organization projects, therefore the purpose of this article is to identify, conceptualize and project the added value as a key strategy for increasing the competitiveness of small business of Boyacá wishing to enter international markets, stimulating the generation of knowledge and epistemological development of an immersive way toward organizational structure resulting in a more effective planning and strategies in developing advanced products with differentiating power and greater acceptance in international markets strategically introducing the competitiveness of small business to the export of goods and / or services.
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How to Cite
Restrepo-Salcedo, Álvaro. (2016). DESARROLLO DE PRODUCTOS DE ALTO VALOR AGREGADO COMO ESTRATEGIA EXPORTADORA PARA LAS PYMES DEL SECTOR AGROINDUSTRIAL DE BOYACÁ DESDE LA PERSPECTIVA DE GESTIÓN DE PROYECTOS. In Vestigium Ire, 8(1), 124-141. Retrieved from http://revistas.ustatunja.edu.co/index.php/ivestigium/article/view/1006
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In Vestigium Ire Vol. 8
Investigium Ire of http://revistas.ustatunja.edu.co/index.php/ivestigium is licensed under a Creative Commons Attribution-NonComecial-NoDerivatives 4.0 International (CC BY-NCND 4.0)
References
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Syngenta (2012). Informe de sostenibilidad: Te¬rritorio latinoamericano Norte. B. C. Colombia: 80
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Torres, A. (2011). “Evitando la maldición de los recursos naturales.” Inter-American Development Bank 336.
Ward, J. L. (1997). “Growing the family business: Special challenges and best practices.” Family Business Review 10(4): Pag, 323-337.
Winter, M., & Szczepanek, T. (2008). Projects and programmes as value creation processes: A new perspective and some practical implications. International Journal of Project Management, 26(1), 95-103.
Zeithaml, V. A. (1985). “The new demographics and market fragmentation.” The Journal of Mar¬keting: PP. 64-75.
Brandenburger, A. (2002). “Porter’s added value: High indeed!” The Academy of Management Exe¬cutive 16(2): 58 - 60.
Brandenburger, A. M., & Nalebuff, B. J. (2011). Co-opetition. Crown Business. Harvard Business School& Yale School of Management.
Cantwell, J. and Y. Zhang (2009). “The co-evolu¬tion of international business connections and domestic technological capabilities: lessons from the Japanese catch-up experience.” Transnational Corporations 18(2):
Catalá Miguel, I. M., Seaton Moore, C., Bresó Bo¬linches, S., & López, R. (2006). La creación de valor y la gestión del conocimiento en las orga¬nizaciones de investigación y desarrollo.
Cohen, D. J., & Graham, R. J. (2001). The project manager’s MBA: How to translate project deci¬sions into business success. John Wiley & Sons.
CREPIB (2011). Boyacá, Agroindustria Productiva y Competitiva, Boletín N 3 Red de Innovación de Boyacá.
Davidson, J. P. (2000). La gestión de proyectos, Pearson Educación, SA.
Drucker, P. F. (2007). Management challenges for the 21st century. Routledge.
Dunning, J. (1988). “The eclectic paradigm of in¬ternational production: a restatement and some possible extensions.” Journal of international business studies 19(1): 1-31.
Edwards, M. R. and C. J. Shultz (2005). “Reframing agribusiness: moving from farm to market cen¬tric.” Journal of Agribusiness 23(1).
Gherasim, D. (2011). Reinterpretation of the Added Value. Economy Transdisciplinarity Cognition. Retrieved December 12 2014, from http://www. ugb.ro/etc/etc2011no1/ECO-1-full.pdf.
Grammont, H., et al. (1999). Agricultura de ex¬portación en tiempos de globalización: el caso de las hortalizas, frutas y flores, Ciesas .
Helle, P. (2010) Re-Conceptualizing Value-Crea¬tion: From Industrial Business Logic to Service Business Logic. Hanken School of Economics Working Papers .
Kim, W. C., Mauborgne, R., & de Hassan, A. (2005). La estrategia del océano azul: cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante. Grupo Editorial Norma.
Keller, K. L. (2012). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education 4th edition.
Kogut, B. and U. Zander (1993). “Knowledge of the firm and the evolutionary theory of the mul¬tinational corporation.” Journal of international business studies: 625-645.
Laufenberg, G., et al. (2003). “Transformation of vegetable waste into value added products::(A) the upgrading concept;(B) practical implementa¬tions.” Bioresource Technology 87(2): 167-198.
Leal, P. F. and R. S. Flores (2013). “El Comporta¬miento Innovador en Valor Agregado del Sector Agrícola en el Estado de Sinaloa.” Journal of Tech¬nology Management & Innovation 8: 140-150
Mejía, C. (1999). “La información para la genera¬cion de valor agregado.” from http://www.plan¬ning.com.co/bd/archivos/Marzo1999.pdf.
Ministerio de Industria y Comercio (2014) Perfil económico del departamento de Boyacá, From www.mincit.gov.co/descargar.php?id=71228
Miranda, J. J. M. (2005). Gestión de proyectos: identificación, formulación, evaluación finan¬ciera-económica-social-ambiental, MMEditores.
Nalebuff, B. J., & Brandenburger, A. M. (1997). Co-opetition: Competitive and cooperative busi¬ness strategies for the digital economy. Strategy & leadership, 25(6), 28-33.
Nestlé (2008). “Informe sobre Creación de valor compartido.” from www.nestlé.com/csv & http:// www.nestle.es/web/docs/prensa/NestleRSC_La¬tAm.pdf.
Nonaka, I. and H. Takeuchi (1995). The knowled¬ge-creating company: How Japanese companies create the dynamics of innovation, Oxford Uni¬versity Press, USA .
Normann, R. and R. Ramírez (1993). “From value chain to value constellation: designing interac¬tive strategy.” Harvard business review 71: 65-77.
Porter, M. E. (1991). La ventaja competitiva de las naciones, Vergara Buenos Aires.
Porter, M. E. (2008). Competitive advantage: Crea¬ting and sustaining superior performance, Free press.
Porter, M. E., & Kramer, M. R. (2011). Creating sha¬red value. Harvard business review, 89(1/2), 62-77
Procolombia (2015). Analisis de exportaciones colombianas. Dirección de información comercial From: http://www.procolombia.co/publicaciones/ informe-turismo-inversion-y-exportaciones
Syngenta (2012). Informe de sostenibilidad: Te¬rritorio latinoamericano Norte. B. C. Colombia: 80
Teijeiro, M. (2007). “La maldición de los recursos naturales.” Centro de Estudios Públicos,< www. ee-estrategicos. org/article/526. htm 8(2).
Torres, A. (2011). “Evitando la maldición de los recursos naturales.” Inter-American Development Bank 336.
Ward, J. L. (1997). “Growing the family business: Special challenges and best practices.” Family Business Review 10(4): Pag, 323-337.
Winter, M., & Szczepanek, T. (2008). Projects and programmes as value creation processes: A new perspective and some practical implications. International Journal of Project Management, 26(1), 95-103.
Zeithaml, V. A. (1985). “The new demographics and market fragmentation.” The Journal of Mar¬keting: PP. 64-75.